NewDawn CrossFit started the same way a lot of good things do, with two people who weren't willing to drive more than 20 minutes to get to a gym.
Jordan grew up running. High school cross country turned into half marathons, always chasing the next challenge. But like a lot of people, he eventually found himself bored and disconnected in traditional gyms. Too much empty time, surrounded by people but not really connecting with anyone. What he was missing was intention, connection, and fun.
Amy's background looks a little different but leads to the same place. She was a competitive swimmer through college and later worked as a marine mammal trainer at the Indianapolis Zoo. Her world has always been built around movement, discipline, and connection. These days, that connection shows up most in the relationships she builds, especially with other moms balancing fitness, family, and life.
We met in Speedway, Indiana, home of the Indy 500, and made our way to Surf City in the fall of 2024 with our two kids and our two corgis, Bentley and Oliver. From the beginning, we knew we didn't just want to live here. We wanted to be part of the community.
That's why NewDawn exists.
We believe fitness should feel like something you get to do, not something you have to do. It should be welcoming, not intimidating. It should challenge you while helping you live a stronger, healthier life outside the gym.
Family is a huge part of who we are. That's why we've worked to create a place where kids are welcome, parents feel supported, and fitness fits into real life.
At the end of the day, this place is about people. Conversations before class. High fives after class. Familiar faces. Feeling like you belong.
That's the NewDawn.
