CrossFit Gym in Surf City, NC

NewDawn CrossFit started the same way a lot of good things do… with two people who were not willing to drive over 20 minutes to get to a gym.

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Jordan grew up running. High school cross country turned into several half marathons, always chasing the next something. But like a lot of people, he found himself bored and very lost in traditional gyms. Doing workouts with too much empty time, surrounded by people but not really connecting with anyone. What he was missing was intention, connection, and...fun!

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Amy’s background looks a little different, but leads to the same place. She was a competitive swimmer through college and later worked as a marine mammal trainer at the Indianapolis Zoo. Her world has always been built around movement, discipline, and connection. These days, that connection shows up most in how much she loves building relationships, especially with other moms trying to balance life.

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We met in Speedway, Indiana, home of the Indy 500, and made our way to Surf City in the fall of 2024 with our two kids and our two corgis, Bentley and Oliver. From the beginning, we knew we didn’t just want to live here, we wanted to be part of the community.

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That’s why NewDawn exists.

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We believe fitness should feel like something you get to do, not something you have to do. It should be welcoming, not intimidating. It should challenge you, but also give you energy for the rest of your life, not take away from it.

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And most importantly, it should include your family.

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Our kids are a huge part of our lives. We want them involved in (almost) everything we do and we know we’re not the only ones. That’s why building a space where kids are welcome, supported, and even involved in their own programs is so important to us. We’re not just building a gym. We’re building something families can grow into together.

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At the end of the day, this place is about people. Talking before class. Talking during class. Talking after class. High fives after class. Seeing familiar faces. Feeling like you belong.

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That’s the NewDawn.

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